20 - Finding your Niche on YouTube: Shruti Anand

Shruti Anand is an Indian beauty guru based out of India who started her channel demonstating how to do Henna tattoos. She was surprised as how many people outside of India were very interested in her work. She used that niche as a way to expand and grow her channel and she now has 130k subscribers and almost 24 million video views. Her channel consists of makeup, skincare and Henna tattoos.